Bendon Lingerie
Product Design in Palmerston North
www.bendongroup.co.nz/
Remember you found this company at Infodats
(06) 354061?
Address
94 The Square. Palmerston North, Manawatu-Wanganui.Are you the owner or manager of this company?
What you should know about Bendon Lingerie
Founded in 1947, the company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout the company's 70 year history. Bendon's brands include Heidi Klum Intimates and Swimwear, Stella McCartney Lingerie and Swimwear, Bendon, Bendon Man, Davenport, Fayreform, Frederick's of Hollywood, Evollove, Hickory, Lovable in Australia and New Zealand and Pleasure State. The company's brands are distributed globally through over 4,00 doors across 34 countries as well as through a growing network of 60 company owned Bendon retail and outlet stores in Australia, New Zealand and Ireland. Bendon is headquartered in Auckland and maintains additional offices in Sydney, New York, London and Hong Kong
A premium addition to the swimwear category, the collection draws upon the craftsmanship and technology required to create the perfect fit in intimate apparel.
Highly regarded Australian lingerie brand Pleasure State merges its operations with Bendon, creating greater synergy for the company and bringing more luxury lingerie to consumers. Bendon acquires Fayreform, a brand offering superior comfort, support and shape for the full cupped and full figured woman. With the launch of the Elle Macpherson Intimates range, Bendon becomes one of the first companies to make fashion lingerie accessible to millions of women. Bendon launches New Zealand's first colour co ordinated slips, bras and briefs.
Innovation becomes the key to Bendon's success with the introduction of stretch strap bras and stretch 'bodyfashions'. Women's underwear was traditionally only available in neutral colours and in very limited styles, often using heavy boning and strong seams, thus constricting movement. Rather than force women's bodies into the restrictive corsetry of the time, the brothers looked at the way women's bodies moved and pioneered lingerie that would 'bend on' the body, hence the company name
Today Benson lingerie is a collection of fashionable and close underwear and separates. We are passionate about making safe we have a vast company culture that supports our vision, to be accessible to our customers for life.
With one mighty identity, Pastime State has evolved into four distinctive brands. alum’s credentials as host and executive producer of Project Runway and Germany’s After Top Model, in addition to an illustrious career as a supermodel and red carpet routine provides her with unrivaled experience to enter the Solutions' category. Benson provides its customer with her complete underwear needs intimates for every occasion, every day. Created out of a vision to design a fashion lingerie brand featuring trendsetting styles and perfect fit and comfort, Recreation State was launched in 2004 and has grown to become one of the hottest names in the intimate apparel industry. An extensive and ever expanding portfolio of brands, from the choice intimate apparel to tall performance underwear.
PRIDE We are portion of an iconic brand that has captured hearts and souls all around the world. Hickory has been the embodiment of feminine beauty for over 50 years, creating everyday intimate apparel with an emphasis on fit, comfort and value. We are inspired by our customers to design and create lofty quality, attractive products that engage our customers in a lifetime relationship with us. utilizing the expertise and heritage that has made Benson a world leader with a 70 year history in the lingerie industry, the collection draws upon the craftsmanship and technology needed to create the flawless fit in intimate apparel. Behind a prosperous tenure as Original Director of Chloe Paris, Stella McCartney launched her own fashion house in 2001.
The fresh swim styles reflect Stella’s signature silhouettes and color palette, along with prints and details from her ready to wear collection. Corporate site Subscribe to our mailing list to take our latest news and promotions. Heidi alum is the meet and Clever Director of Benson’s flagship Intimates collection, Heidi alum Intimates. Recreation State Couture, the ultimate in luxury Amusement State White Label, everyday fashion Pastime State VIP, a fashion collection for women with a voluptuous bust, and Amusement State My Fit, engineered using innovative and cutting edge technology offering the ideal combine of fit, comfort and style.
Heidi alum Swim is a spontaneous evolution from the renowned and refined Heidi alum Intimates collection. Benson’s global supply chain is one of our strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. Benson Man is a collection of fashionable and accessible underwear and sleep separates aimed at the modern male. The collection, which launched globally in over 1800 doors on 1 January 2015, is a mighty combination of Benson, a world leader in intimate apparel, and Heidi alum, a style icon
A premium addition to the swimwear category, the collection draws upon the craftsmanship and technology required to create the perfect fit in intimate apparel.
Highly regarded Australian lingerie brand Pleasure State merges its operations with Bendon, creating greater synergy for the company and bringing more luxury lingerie to consumers. Bendon acquires Fayreform, a brand offering superior comfort, support and shape for the full cupped and full figured woman. With the launch of the Elle Macpherson Intimates range, Bendon becomes one of the first companies to make fashion lingerie accessible to millions of women. Bendon launches New Zealand's first colour co ordinated slips, bras and briefs.
Innovation becomes the key to Bendon's success with the introduction of stretch strap bras and stretch 'bodyfashions'. Women's underwear was traditionally only available in neutral colours and in very limited styles, often using heavy boning and strong seams, thus constricting movement. Rather than force women's bodies into the restrictive corsetry of the time, the brothers looked at the way women's bodies moved and pioneered lingerie that would 'bend on' the body, hence the company name
Today Benson lingerie is a collection of fashionable and close underwear and separates. We are passionate about making safe we have a vast company culture that supports our vision, to be accessible to our customers for life.
With one mighty identity, Pastime State has evolved into four distinctive brands. alum’s credentials as host and executive producer of Project Runway and Germany’s After Top Model, in addition to an illustrious career as a supermodel and red carpet routine provides her with unrivaled experience to enter the Solutions' category. Benson provides its customer with her complete underwear needs intimates for every occasion, every day. Created out of a vision to design a fashion lingerie brand featuring trendsetting styles and perfect fit and comfort, Recreation State was launched in 2004 and has grown to become one of the hottest names in the intimate apparel industry. An extensive and ever expanding portfolio of brands, from the choice intimate apparel to tall performance underwear.
PRIDE We are portion of an iconic brand that has captured hearts and souls all around the world. Hickory has been the embodiment of feminine beauty for over 50 years, creating everyday intimate apparel with an emphasis on fit, comfort and value. We are inspired by our customers to design and create lofty quality, attractive products that engage our customers in a lifetime relationship with us. utilizing the expertise and heritage that has made Benson a world leader with a 70 year history in the lingerie industry, the collection draws upon the craftsmanship and technology needed to create the flawless fit in intimate apparel. Behind a prosperous tenure as Original Director of Chloe Paris, Stella McCartney launched her own fashion house in 2001.
The fresh swim styles reflect Stella’s signature silhouettes and color palette, along with prints and details from her ready to wear collection. Corporate site Subscribe to our mailing list to take our latest news and promotions. Heidi alum is the meet and Clever Director of Benson’s flagship Intimates collection, Heidi alum Intimates. Recreation State Couture, the ultimate in luxury Amusement State White Label, everyday fashion Pastime State VIP, a fashion collection for women with a voluptuous bust, and Amusement State My Fit, engineered using innovative and cutting edge technology offering the ideal combine of fit, comfort and style.
Heidi alum Swim is a spontaneous evolution from the renowned and refined Heidi alum Intimates collection. Benson’s global supply chain is one of our strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. Benson Man is a collection of fashionable and accessible underwear and sleep separates aimed at the modern male. The collection, which launched globally in over 1800 doors on 1 January 2015, is a mighty combination of Benson, a world leader in intimate apparel, and Heidi alum, a style icon
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